Color

Our brand's bold and energetic colors symbolize our commitment to making quantum technology useful and to be a key enabler of the quantum age.
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Bold
/
Energetic

Color sits at the heart of our brand, helping to build recognition and trust; Violet is our primary color paying homage to the ultraviolet lasers used to manipulate qubits. Our color guidelines ensure that we use color consistently and effectively to create balance, ensure accessibility, and focus attention for astronger and more impactful brand presence.

Brand colors

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#
680CE9
Primary
#
680CE9
PMS
Violet C
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#
140529
Secondary
#
140529
PMS
276 C
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#
0D0D17
Black
#
0D0D17
PMS
Black 6C
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#
373753
Dark
#
373753
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#
73739C
Mid
#
73739C
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#
D4D4E3
Light
#
D4D4E3
Copy
#
F8F8FA
White
#
F8F8FA
Usage Proportions
This breakdown highlights the prominence of dark colors in our brand, with Gray 900 being the most used.
Primary
12%
Secondary
18%
Black
44%
Light
14%
Dark
4%
Mid
4%
White
4%

Core usage

Effective use of color is essential to establish a consistent and cohesive brand identity. Our brand features three distinct themes: primary, secondary, and tertiary, each serving a specific purpose in our brand.

Dark Default

Use our primary brand color scheme, featuring dark colors with light text, for top-level brand promotion to maintain visual coherence and brand identity.

Examples:
Website, business cards, social media, brand collateral, or merchandise.

Light

The tertiary theme's light color scheme and task-oriented focus is for products and technical documentation; use sparingly in brand promotion.

Examples:
Letterhead, products, documentation, technical manuscripts, social profile, or merchandise.

Color contrast

Ensure accessibility and visual impairments are considered when using our colors.

For easy pairing:

  • If background color is 400 or less use text color 500 or greater.
  • If background color is 500 or more, use text color 400 or less.

Always review accessibility in context.

Example of color palette accessibility: Tones 0-400 on white background, 500-900 on dark background.
Example of a plot using the Q-CTRL visualization library styles

Data visualization

Effective data visualization is vital in communicating our company's value to our customers. Our visualization library provides guidance on accessible use of color in visualizations.

Core list

Core colors

These are our primary brand colors and should be used consistently across all branded materials. They form the backbone of our brand identity and help to create a strong and recognisable visual presence.
Copy
#
680CE9
Primary
#
680CE9
PMS
Violet C
Copy
#
140529
Secondary
#
140529
PMS
276 C
Copy
#
0D0D17
Black
#
0D0D17
PMS
Black 6C
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#
373753
Dark
#
373753
Copy
#
73739C
Mid
#
73739C
Copy
#
D4D4E3
Light
#
D4D4E3
Copy
#
F8F8FA
White
#
F8F8FA

Semantic colors

Consistent use of semantic colors improves clarity and enhances user experience by effectively communicating information, success, warning, and error messages.
Info
Copy
#
5DB9FE
Light
#
5DB9FE
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#
2B95ED
Base
#
2B95ED
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#
0A69C2
Dark
#
0A69C2
Success
Copy
#
79E289
Light
#
79E289
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#
32B84B
Base
#
32B84B
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#
29893C
Dark
#
29893C
Warning
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#
F8D859
Light
#
F8D859
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#
F3B435
Base
#
F3B435
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#
DE6B08
Dark
#
DE6B08
Error
Copy
#
FF8A8A
Light
#
FF8A8A
Copy
#
FF4242
Base
#
FF4242
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#
D02323
Dark
#
D02323

Support colors

These colors complement core and semantic colors, providing versatility for data visualization, categories, illustration, and animation. Use them sparingly for a consistent brand look.
Violet
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#
EFEBFF
0
#
EFEBFF
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#
E5DBFF
100
#
E5DBFF
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#
D0BFFF
200
#
D0BFFF
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#
AB8DFB
300
#
AB8DFB
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#
896BF5
400
#
896BF5
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#
680CE9
Brand color
Primary
500
#
680CE9
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#
44108E
600
#
44108E
Copy
#
280953
700
#
280953
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#
1D073C
800
#
1D073C
Copy
#
140529
Brand color
Secondary
900
#
140529
Gray
Copy
#
F8F8FA
Brand color
White
0
#
F8F8FA
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#
F3F3F7
100
#
F3F3F7
Copy
#
D4D4E3
Brand color
Light
200
#
D4D4E3
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#
9D9DBE
300
#
9D9DBE
Copy
#
73739C
Brand color
Medium
400
#
73739C
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#
4E4E74
500
#
4E4E74
Copy
#
373753
Brand color
Dark
600
#
373753
Copy
#
171726
700
#
171726
Copy
#
11111D
800
#
11111D
Copy
#
0D0D17
Brand color
Black
900
#
0D0D17
Blue
Copy
#
E7F5FF
0
#
E7F5FF
Copy
#
C7E7FF
100
#
C7E7FF
Copy
#
9ED5FF
200
#
9ED5FF
Copy
#
5DB9FE
300
#
5DB9FE
Copy
#
2B95ED
400
#
2B95ED
Copy
#
0A69C2
500
#
0A69C2
Copy
#
0B3C6A
600
#
0B3C6A
Copy
#
062541
700
#
062541
Copy
#
03172B
800
#
03172B
Copy
#
021122
900
#
021122
Teal
Copy
#
E4FCF7
0
#
E4FCF7
Copy
#
BAF8EB
100
#
BAF8EB
Copy
#
8EF1DE
200
#
8EF1DE
Copy
#
4DE0C3
300
#
4DE0C3
Copy
#
0DBA9A
400
#
0DBA9A
Copy
#
02856F
500
#
02856F
Copy
#
025043
600
#
025043
Copy
#
023129
700
#
023129
Copy
#
011E19
800
#
011E19
Copy
#
011915
900
#
011915
Green
Copy
#
EAFCEE
0
#
EAFCEE
Copy
#
BCF6C3
100
#
BCF6C3
Copy
#
A3F0AE
200
#
A3F0AE
Copy
#
79E289
300
#
79E289
Copy
#
32B84B
400
#
32B84B
Copy
#
29893C
500
#
29893C
Copy
#
165523
600
#
165523
Copy
#
0C3B16
700
#
0C3B16
Copy
#
08260E
800
#
08260E
Copy
#
041A09
900
#
041A09
Yellow
Copy
#
FDF8DD
0
#
FDF8DD
Copy
#
FDF2C1
100
#
FDF2C1
Copy
#
FCEA9C
200
#
FCEA9C
Copy
#
F8D859
300
#
F8D859
Copy
#
F3B435
400
#
F3B435
Copy
#
DE6B08
500
#
DE6B08
Copy
#
9D4206
600
#
9D4206
Copy
#
6E2E03
700
#
6E2E03
Copy
#
441903
800
#
441903
Copy
#
300903
900
#
300903
Orange
Copy
#
FFF2E0
0
#
FFF2E0
Copy
#
FFE3C2
100
#
FFE3C2
Copy
#
FFD6A3
200
#
FFD6A3
Copy
#
FFBA66
300
#
FFBA66
Copy
#
FD8535
400
#
FD8535
Copy
#
E54C10
500
#
E54C10
Copy
#
9D4206
600
#
9D4206
Copy
#
611805
700
#
611805
Copy
#
440F04
800
#
440F04
Copy
#
300903
900
#
300903
Red
Copy
#
FFE5E5
0
#
FFE5E5
Copy
#
FFD6D6
100
#
FFD6D6
Copy
#
FFC2C2
200
#
FFC2C2
Copy
#
FF8A8A
300
#
FF8A8A
Copy
#
FF4242
400
#
FF4242
Copy
#
D02323
500
#
D02323
Copy
#
8A0F0F
600
#
8A0F0F
Copy
#
5C0A0A
700
#
5C0A0A
Copy
#
490303
800
#
490303
Copy
#
3A0404
900
#
3A0404
Pink
Copy
#
FFE5F0
0
#
FFE5F0
Copy
#
FFD1E3
100
#
FFD1E3
Copy
#
FCC2D7
200
#
FCC2D7
Copy
#
FA89B2
300
#
FA89B2
Copy
#
E55285
400
#
E55285
Copy
#
CF2560
500
#
CF2560
Copy
#
811239
600
#
811239
Copy
#
530923
700
#
530923
Copy
#
44041A
800
#
44041A
Copy
#
360215
900
#
360215

Gradients

Gradients can be used for illustrations, animations, or small accent details. The must be use sparingly and with care to maintain visual consistency and cohesion.
Violet
Light
100
200
Mid
200
300
Dark
300
400
Darker
400
500
Darkest
500
600
Gray
Light
100
200
Mid
200
300
Dark
300
400
Darker
400
500
Darkest
500
600
Blue
Light
100
200
Mid
200
300
Dark
300
400
Darker
400
500
Darkest
500
600
Teal
Light
100
200
Mid
200
300
Dark
300
400
Darker
400
500
Darkest
500
600
Green
Light
100
200
Mid
200
300
Dark
300
400
Darker
400
500
Darkest
500
600
Yellow
Light
100
200
Mid
200
300
Dark
300
400
Darker
400
500
Darkest
500
600
Orange
Light
100
200
Mid
200
300
Dark
300
400
Darker
400
500
Darkest
500
600
Red
Light
100
200
Mid
200
300
Dark
300
400
Brand color
Darker
400
500
Darkest
500
600
Pink
Light
100
200
Mid
200
300
Dark
300
400
Darker
400
500
Darkest
500
600

Usage guidelines

Do
Use the secondary color as the background for hero photography.
Do
Follow the guidance on using color themes, to ensure a consistent brand and user experience.
Do
Use the Visualization Guidelines to ensure brand consistency and optimal accessibility.
Do
Use color strategically to establish a clear visual hierarchy, communicate meaning, and guide users through the interface.
Do
Utilize the Primary color to create focal points and draw attention to critical elements and actions, guiding users for a seamless experience.
Don't
Overuse the primary violet color; it should be reserved as an accent to intentionally grab the viewer's attention.
Don't
Compromise on accessibility. Ensure optimal legibility and contrast by avoiding text colors similar to the background.
Don't
Overuse bright colors. Prioritize our core brand colors, and reserve the extended colors only for illustrations or key UI components such as badges.
Don't
Use colors or gradients outside of the approved color list. Colors must adhere to the brand guidelines for a cohesive look.

Downloads

Color palettes are available as .ase, .clr, and .json files, if you have creative cloud you can also access them here.