Logo

Our logo embodies our passion, precision, and commitment to delivering transformative solutions to our customers to power the quantum future.
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By adhering to our logo guidelines, we ensure consistency and visually demonstrate our focus on quality and precision. This creates a strong and recognizable brand presence that builds trust with our customers.

Behind the mark

Concept

The logo mark is designed around three key themes:

Golden ratio
Represents perfection in every detail, reflecting our precise work.
Signals
Symbolize device-degrading signals, reflecting our focus on error mitigation.
Atom
Represents quantum's transformative power and our commitment to realizing its possibilities.
The golden ratio in the logomark
Signals in the logomark
Atom in the logomark

Color

The Q-CTRL logo also features bold and vibrant colors, with a nod to the ultraviolet lasers required to manipulate atomic particles inside quantum hardware.

Typography

The logo type, Magistral, reflects our vision for a quantum enabled future.

Note: Our company name, Q-CTRL, should always be written in uppercase.
Q-Ctrl
No
Q-ctrl
No
Q-CTRL
Yes

Lockups

Our brand has various logo lockups, including horizontal, vertical, and our mark, each designed for specific applications to ensure consistency and recognition.

Horizontal Default

Use for most applications, when space allows. Best for digital and print applications where the logo can be clearly read.

Examples:
Social media banners, website navbar, or print media.

Vertical

Use when horizontal space is limited or when it fits the layout better. Best for digital applications where space is limited, such as mobile applications or email signatures.

Examples:
Cover slides, business cards, printed banners.

Primary Q-CTRL logomark

Mark

Use when the full logo is not necessary or when the application requires a smaller icon.

Examples:
Favicons, app icon, social profile, business cards or merchandise.

Wordmark

Use when the full logo is not necessary or when the application requires a smaller icon.

Examples:
Merchandise, team apparel, partner co-branding.

Clear space

Our brand has various logo lockups, including horizontal, vertical, and our mark, each designed for specific applications to ensure consistency and recognition.

Color

Color is crucial to our brand. Bold, energetic hues create impact and focus attention. Knowing when to use primary, white, secondary, or black colors ensures impactful and consistent brand presence.
Primary
Secondary
Dark
Light
Mark
Horizontal
Vertical
Wordmark

Placement

Logo placement establishes hierarchy, consistency and brand recognition.
Horizontal Logo
Horizontal Logo
Primary Q-CTRL logomark
Horizontal Logo
Hover to view placement options
Landscape
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Portrait
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Square
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Usage guidelines

Don't
Do not blur, apply shadow or any other effects to the logo, clarity should always be maintained.
Don't
Do not outline or add a keyline to the logo.
Don't
Do not distort, rotate, flip or crop the logo, maintain proportions and spacing at all times.
Don't
Do not place on top of photos with out applying photo treatment specified in the photography section of this guide.
Don't
Do not change the colour or tone outside of those specified in the color section of this guide.
Don't
Do not use the place dark logo on a dark background or vice versa, follow the correct color guide for accessibility.

Examples

Favicon

Provides a recognizable and consistent visual representation of the company's brand identity across web browsers and tabs.

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Profile image

Serves as a visual identifier for the company's online presence, representing its brand identity across various platforms and interactions.

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Using the Q-CTRL profile image

Downloads

Our brand has various logo lockups, including horizontal, vertical, and our mark, each designed for specific applications to ensure consistency and recognition.

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